13. Januar 2017 von
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Winning the Profit Game Smarter Pricing Smarter Branding
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Winning the Profit Game: Smarter Pricing, Smarter Branding by Robert G. Docters, Michael R. Reopel, Jeanne - Mey Sun, Stephen M. Tanny English | 2003 - 12 - 12 | ISBN: 0071434720 | 304 pages | PDF | 1,7 MB How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top - line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: - Proven strategies for transforming added value into revenues and winning the war for profits - Prescriptive frameworks for putting the principles and strategies into action, immediately - Numerous success stories based on experiences of A. T. Kearney clients worldwide Sach und Fachbuecher English
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